Situated in the historic market town of Oundle, Northamptonshire, Gorilla Firm Cycling has been offering bespoke cycling solutions since August 2012. Our carefully curated two-floor showroom showcases an exclusive selection of frames, complete bikes, and premium components from a wide array of esteemed brands that you’re unlikely to see under one roof in any other bike shop.

Renowned for our expertise in Road, Gravel, and Time Trial bikes, we excel in creating custom-built masterpieces tailored to your exact specifications. We recognise your pursuit of perfection and are dedicated to helping you achieve your personal best with unparalleled service and attention to detail.

700 was opened in the summer of 2011 with one goal in mind; helping all road riders from all aspects of the sport, be it elite road racing, triathlon or sportive riding furnish their passion with all the advice and equipment they may need.

We feel that every customer should have the same exceptional level of service; we want you to be able to draw from our many years of experience both in the bicycle industry and out on the road.

The 2019 'Best Independent Bike Retailer' as awarded by Bikebiz. We specialise in high-end custom builds and offer a range of servicing on road and gravel bikes. Custom builds are our speciality. We can build you anything from a cutting edge race bike or a bombproof gravel machine... thanks to a wide range of suppliers we can build something perfectly suited to you.

At VIA Atelier, cyclists can explore a meticulously curated selection of the finest brands in the cycling world. From high-performance fashion apparel to customisable bike builds, VIA Atelier offers a comprehensive range of products tailored for every cyclist's needs. Whether you're seeking functional clothing or bespoke bicycle components, VIA Atelier stands as a key London cycling destination.