
United Kingdom
Shop
Oundle
Address
Unit 2, Oundle Wharf, Station Road, Oundle, PE8 4DE
Telephone
01832 273783The dealer
Proud to partner with Gorilla Firm — a bike shop that shares our obsession with craftsmanship, performance, and building truly unique machines for riders who appreciate the finer details.
Gorilla Firm has been fitting and building bicycles in Oundle since 2012, from a unit on the wharf beside the River Nene. Road, gravel and time trial, custom and off the shelf, always tailored to the rider.
Fitting runs on the GURU Fit System — a computer-controlled fit bike that adjusts while you pedal, so an old position and a new one can be compared back to back rather than described. Custom builds follow a six-step route from that first fit through to a follow-up service after the first miles.
The workshop is priced openly, from a safety check to a full strip and rebuild, and the brand list leans hard towards the boutique and the Italian: Sarto, Passoni, Bastion, Festka, Battaglin, Officine Mattio, Titici, Jaegher and FiftyOne among them.
A shop that already stocks the boutique Italians and still made room for us. They know what a hand-built frame is worth.
SWI Cycling
Inside the build room
Every SWI is a custom carbon monocoque frame, laid up for one rider. Speak to this dealer about a test ride and a fitting, or configure a build and we will put you in touch.