Privacy Policy

At SWI Bicycles we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use and safeguard your information when you visit our website or engage with our services.

SWI is operated by Xence SA of Lugano, Switzerland together with its wholly owned Italian subsidiary SWI Europe S.r.l., which manufactures the frames and is our establishment in the European Union. Both companies are responsible for the personal data described in this policy, and we apply both the Swiss Federal Act on Data Protection and the European General Data Protection Regulation (GDPR) to it.

Xence SA

Via Francesco Soave 8, 6900 Lugano, Switzerland. Xence SA owns the SWI brand and is the sole shareholder of SWI Europe S.r.l.

SWI Europe S.r.l.

Via Domenico Scarlatti 26, 20124 Milan, Italy. Registered with the Chamber of Commerce of Milan Monza Brianza Lodi, REA number MI-2726659. VAT and tax number 13488820963. Sole director: Stefano Cenere. Certified email: swieurope@pec.it.

Frames are manufactured at our workshop in Villafranca Padovana, province of Padua, Veneto.

Personal information

When you use our configurator, request a consultation or place an order, we may collect contact information (name, email address, phone number, mailing address); physical measurements and riding metrics (height, weight, inseam, power output); riding preferences and style information; payment and billing information; and order history and communication records.

Technical information

We automatically collect certain technical data when you visit our website: IP address and browser type, device information and operating system, pages viewed and time spent on the site, referral source and navigation patterns, and cookies and similar tracking technologies.

We use your personal information to engineer and manufacture your custom frame from your measurements and riding profile; to process orders, payments and deliveries; to provide customer support and respond to enquiries; to send order confirmations, shipping updates and service communications; to improve our website, products and services; to send marketing communications, only with your consent; and to comply with legal obligations and resolve disputes.

We do not sell your personal data. We may share it with manufacturing partners who build your frame (only the necessary technical specifications); shipping and logistics providers; payment processors; professional advisors such as lawyers, accountants and auditors where legally required; and law enforcement or regulatory authorities where required by law.

All third-party service providers are contractually obliged to protect your data and to use it only for the specific services they provide to us.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction: encryption of data in transit and at rest, regular security assessments and updates, access restricted on a need-to-know basis, secure payment processing through certified providers, and regular backups and disaster recovery procedures.

Under Swiss data protection law and the GDPR you have the right to access a copy of the personal data we hold about you; to have inaccurate or incomplete data corrected; to have your data erased, subject to our legal obligations; to restrict processing in certain circumstances; to receive your data in a structured, machine-readable format; to object to processing for marketing purposes; and to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, write to privacy@swi-cycling.com.

We use cookies and similar technologies to remember your preferences and settings, analyse website traffic and behaviour, improve functionality and performance, and provide personalised content. You can control cookies through your browser settings, though disabling them may limit some features of the site.

We retain personal data only for as long as necessary to fulfil the purposes set out in this policy, unless a longer period is required by law. Order and customer service records are held for ten years so that we can honour the frame warranty; marketing data until you unsubscribe or request deletion; website analytics for 26 months; and financial records for as long as Swiss law requires, typically ten years.

Your personal data is primarily stored and processed in Switzerland and Italy. Where we transfer data outside Switzerland or the European Economic Area we put appropriate safeguards in place, such as standard contractual clauses approved by the European Commission, adequacy decisions, or other legally recognised transfer mechanisms.

If you have questions about this policy, or wish to exercise any of the rights above, write to privacy@swi-cycling.com and we will respond within one month.

Switzerland

Xence SA, Via Francesco Soave 8, 6900 Lugano, Switzerland.

European Union

SWI Europe S.r.l., Via Domenico Scarlatti 26, 20124 Milan, Italy. Certified email swieurope@pec.it.

If you believe we have not handled your data properly, you may lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC). If you are in the European Union you may instead complain to your national supervisory authority — in Italy, the Garante per la protezione dei dati personali.

We may update this policy to reflect changes in our practices, technology or legal requirements. Material changes will be posted here with a revised date, so it is worth reviewing periodically.

If you have questions about this policy or wish to exercise your rights:

SWI Bicycles, a division of Xence SA
Lugano, Switzerland
privacy@swi-cycling.com

You also have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) if you believe we have not handled your data appropriately.