Irina Krupovich riding for SWI

The riders behind the frames.

Every SWI is laid up by hand for one rider. These are some of the people who race, climb and cross continents on them — and the exact specification of the bike each one rides.

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Michael Blann

Michael Blann

Photographer & Rider

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United Kingdom

The photographer behind Mountains: Epic Cycling Climbs — three years shooting Europe's great ascents — and the rider in SWI's Stelvio images.

michael-blann

Tom Kahler

Tom Kahler

Photographer

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United Kingdom

A UK photographer of fourteen years, known for automotive and adventure work — and the eye behind SWI's Isle of Skye images.

tom-kahler

Adam MacRae

Adam MacRae

Rider

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United Kingdom

A former elite racer who became one of the most recognisable riders in front of a camera — and the athlete in SWI's Canary Islands and Scotland shoots.

adam-macrae

Irina Krupovich

Irina Krupovich

Rider

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France

Belarusian-French, based in Cannes, and two years into cycling — already happier going uphill than most riders who have been at it for twenty.

irina-krupovich

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Build the bike they ride.

One rider, one bike, one uninterrupted carbon shell. Start with a frame, or configure the whole build.